Good product photographs can mean a world of difference between when it comes to selling them, especially on the Internet. The following are some crucial things to look into before hiring a professional product photographer:
Let’s begin with your website’s general layout and message. How are the photos going to blend in? Do you want them to look modern or edgy, or friendly and homely? How do you want your customers to feel, looking at the images?
When trying to picture how much the photography session will cost, keep a few things in mind. For one, look into the photographer’s physical location and how much travel costs can amount to. Whether you have a small or big project is of course another factor you should look into. Is the work going to be carried out per image or per project basis? What types of items are to be photographed, and how simple or complex is the outcome you’re expecting? For instance, reflective objects like jewelry are harder and more time-consuming to photograph compared to children’s toys.
Also consider whether the pictures will also used in newspapers, magazines or other media. These issues also weigh in on your final cost. Generally, photographers will own the copyright to the pictures and license their use with specific terms, such as publishing the images on your website for three years. Of course, this can be negotiated depending on your needs. Thus, see to it that you hire a photographer who is customer-oriented, someone who is sincerely interested in meeting your needs.
Laying Down Details
An indispensable part of this discussion is details of the shoot itself – backdrop, lighting, angles, etc. All these must be put in writing to avoid disputes later on. As well, take sample shots of some items first so you can check if the quality is good enough for you, and ensure that there will be no need for costly re-shoots.
Finally, just before you have the shoot, talk to the photographer about how much post processing you’re comfortable with. Brightness, color balancing, contrast – these are some of the basics, but what about more complex editing, like adding a mask? This type of photography task is usually even outsourced to image retouch experts.
With professional product photographs, your website’s value can increase with little hassle. But before that happens, hiring the right photographer will be your first important step. While you will find lots of product photographers today, you have to check out their work and see how your personalities mesh. You don’t only want someone who does the job right but is also a pleasure to work with.